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Non-Profit Branding & Multimedia Design Package
Project type
Graphic Design, Logo Design, Product Design
Date
May 2023
Location
Greensboro, NC
I developed a comprehensive branding package for a non-profit organization dedicated to spreading support and awareness for LGBTQ+ individuals of the Christian faith. The primary goal of the project was to craft an impactful visual identity capable of translating seamlessly across physical merchandise, digital storefronts, and motion-based promotional media.
To anchor the organization's mission, I designed a central logo depicting a pair of supportive hands cradling a vibrant rainbow heart. I paired this icon with clean, structured typography reading "A WORTHY LOVE" and the tagline "SPREADING FAITH, HOPE, & LOVE." To expand the brand's reach, I adapted the logo assets into a specialized print-on-demand graphic design package for clothing, home decor, and accessories distributed through Redbubble. I also animated the core logo elements into a short video intro clip, providing the client with a high-quality, reusable asset optimized for social video content and marketing campaigns.
