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Meet the Designer

Hi, I'm Andrew Carotenuto

I believe that great design is where intentional strategy meets fine art.

 

With a background rooted in visual arts and years of experience navigating the fast-paced world of digital editing, publishing, and administrative execution, I don’t just make things look beautiful; I make them work for your business.

I love being able to take a new or past concept and build something that will build your brand to the best it can be. 

Whether you need a comprehensive brand identity, a highly responsive website that takes the headache out of tech, or a creative partner to bring a complex project to life, I approach every grid layout and color palette with the eye of an artist and the precision of an editor.

My Background

I have spent years working hand-in-hand with business owners and non-profit organizations in administrative and executive roles, coordinating operations, managing professional digital profiles, and handling technical administrative infrastructures. I have also spent over a decade working with small businesses, creatives, and non-profits on design projects, from editing already established websites to creating print materials and full branding packages.

Today, when I’m not building digital solutions for local businesses, you can find me in my studio working with watercolor and acrylics, or exploring the rich natural landscape right here in Western North Carolina.

Core Expertise

  • Web Design & Development: Over 7 years specializing in custom, responsive Wix development, SEO optimization, and user-friendly interfaces that turn clicks into clients.

  • Graphic Design & Branding: Over 8 years developing cohesive visual identities, logos, marketing collateral, and print-ready assets that clearly communicate your brand's mission.

  • Editorial & Creative Direction: Leveraging a strong background of over 10 years in freelance editing, copy coordination, and independent publishing to ensure your message is sharp, professional, and clear.

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