Farmer's Market Tote Bag Design

This project was created as a sample merchandise design for a local farmer's market. The versatile layout was built to showcase how a single unified concept can easily adapt to different retail products, starting with a canvas tote bag and extending smoothly to items like t-shirts.

The design relies on a detailed, watercolor illustration of red, yellow, and green bell peppers to emphasize the fresh, artisan nature of the market. I placed the handwritten text "Eat Local" directly onto the central pepper, anchoring the community-focused message. Below the illustration, clean script and sans-serif typography clearly display the market name and tagline. This balance of colorful, organic artwork with structured text ensures the graphic remains highly attractive and legible when printed onto physical fabrics.