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Professional Coaching Logo & Brand Kit
Project type
Graphic Design, Logo Design, Brand Design
Date
September 2024
Location
Orlando, FL
This custom logo was designed as a foundational piece of a larger branding package for a business, marketing, and life coach. The client explicitly requested a sunflower as the central icon, as it serves as a meaningful symbol deeply rooted in both their professional practice and personal life.
To meet this specific aesthetic request, I illustrated a vibrant, detailed sunflower icon featuring rich yellow petals and a natural green and gold center. I paired the main icon with an elegant cursive script for the primary name and a structured, high-contrast serif typeface for the professional title below. The complete layout was engineered for maximum versatility, allowing the sunflower icon to function seamlessly as a standalone asset, an icon signature, or within a side-by-side configuration. I also compiled these elements into a comprehensive brand kit featuring color swatches, font guides, and a creative mood board to ensure cohesive brand implementation across all media.







